Brand activism: Towards a better understanding in the light of the “Economies of Worth” theory

Alexandre Nassar, Géraldine Michel () and Valérie Zeitoun
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Alexandre Nassar: IAE Paris - Sorbonne Business School
Géraldine Michel: IAE Paris - Sorbonne Business School
Valérie Zeitoun: IAE Paris - Sorbonne Business School

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Date: 2021
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Published in European Marketing Academy Conference (EMAC), 2021, Online, Spain

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03253304

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