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Les marques généralistes sur le marché halal: Une question de légitimité

Nawel Fellah-Dehiri () and Géraldine Michel ()
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Nawel Fellah-Dehiri: IAE Paris - Sorbonne Business School
Géraldine Michel: IAE Paris - Sorbonne Business School

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Date: 2020
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Published in 36ème Congrès de l’Association Française du Marketing (AFM), 2020, Biarritz, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03253358

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