Les e-medias et les réseaux sociaux: outil de veille et influence sur la stratégie de communication de la marque

Laura Ghebali-Boukhris and Fatma Fourati-Jamoussi ()
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Fatma Fourati-Jamoussi: INTERACT - Innovation, Territoire, Agriculture et Agro-industrie, Connaissance et Technologie - UniLaSalle

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Date: 2016
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Published in 1ère Journée de l’Innovation Abbé Grégoire, 2016, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03255983

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