Effective communication strategy in agrifood crisis management: a case of horsemeat scandal

Nalini Rakotonandraina, Fatma Fourati-Jamoussi () and Sarah Hamzaoui ()
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Nalini Rakotonandraina: INTERACT - Innovation, Territoire, Agriculture et Agro-industrie, Connaissance et Technologie - UniLaSalle
Fatma Fourati-Jamoussi: INTERACT - Innovation, Territoire, Agriculture et Agro-industrie, Connaissance et Technologie - UniLaSalle

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Date: 2014-06
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Published in 11th WICaNeM conference, Jun 2014, Capri, Italy

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