Effect of congruent scent diffusion on individual creative fluidity: Mental imagery instruction and iconic stimulus as possible moderators

Laurent Busca (), Julien Grobert and Cyrielle Vellera
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Laurent Busca: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Julien Grobert: TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse, TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse
Cyrielle Vellera: TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse, TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse

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Keywords: creative fluidity; olfactory stimulation; scent; congruence; mental imagery; mental imagery instruction; pictorial/iconic stimulus; sensory marketing (search for similar items in EconPapers)
Date: 2021-09
New Economics Papers: this item is included in nep-neu
Note: View the original document on HAL open archive server: https://hal.umontpellier.fr/hal-03256558v1
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Published in Creativity and Innovation Management, 2021, 30 (3), pp.511-522. ⟨10.1111/caim.12443⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03256558

DOI: 10.1111/caim.12443

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