Assessing business model relevance for business leaders in the construction industry

Thierry Verstraete, Estele Jouison, Florence Kremer and Martine Hlady-Rispal
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Thierry Verstraete: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux
Estele Jouison: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux
Florence Kremer: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Abstract: This paper studies the business model (BM) relevance for business leaders in the construction industry. Specifically, we address the question of the comprehension and utility of the generation, remuneration, participation (GRP) model, a BM representation, for leaders within an established sector. Using an action research methodology, our findings empirically prove that the BM can be taken out of its original context of start-ups, and used within existing organisations. Our results also suggest that in traditional small-sized companies, where strategic tools are rarely mobilised, the BM might be appropriate for leaders to address the question of business growth. Interaction between leaders and researchers also contributed to the advancement of the GRP model and the homogenisation of its visual representation.

Date: 2017
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Citations: View citations in EconPapers (1)

Published in International Journal of Entrepreneurship and Small Business, 2017, 30 (1), pp.58. ⟨10.1504/IJESB.2017.081039⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03258170

DOI: 10.1504/IJESB.2017.081039

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