Les déterminants du risque perçu par le touriste français lors du choix d’une destination touristique: un modèle conceptuel

Rima Yousfi-Bachir and Johannes Schaaper
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Johannes Schaaper: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Abstract: The current geopolitical situation and marking events, highlighted by media coverage (attacks, catastrophes, crashes...) of recent years, lead to reconsider the question of risk in the field of tourism. Today, the perception of risk threatens more than its reality. The purpose of this research is to identify the subjective determinants of the perceived risk, when choosing a tourist destination. To answer this question, on the basis of a review of academic literature, we interviewed 16 tourism professionals in a face-to-face setting. We find that nine subjective factors, or antecedents, are at the origin of risk perception when a tourist chooses his destination. These antecedents can be gathered into three themes : the tourist's psychographic profile, the perceived characteristics of the destination and the subjective situation. Also, we find that among the eight theoretical dimensions of perceived risk, the physical dimension is preponderant in tourism. Our research leads to a conceptual model of risk perception in tourism.

Keywords: Perceived risk; Tourism; Consumer behavior; Subjective approach; Multi-dimensional antecedent; Geopolitical situations; Physical risk; Risque perçu; Tourisme; Comportement du consommateur; Approche subjective; Origine multidimensionnelle; Actualité géopolitique; Risque physique (search for similar items in EconPapers)
Date: 2017
Note: View the original document on HAL open archive server: https://hal.science/hal-03258207v2
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Published in Question(s) de Management, 2017, Le risque en question(s), 16 (1), pp.49-59. ⟨10.3917/qdm.171.0049⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03258207

DOI: 10.3917/qdm.171.0049

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