Repenser les liens entre la gestion du capital humain et la marque employeur perçue en contexte de mutation organisationnelle

Anne Goujon Belghit, Adeline Gilson () and Marina Bourgain
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Anne Goujon Belghit: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Abstract: This article seeks to understand, from a constructivist perspective, the links between human capital management and employer branding of a large and restructuring state-owned company (hereafter GOPM). Human capital may be of two types : specific or general. Under external and internal pressures, the state-owned company has to master the internal and external recruitment processes to generate value and strengthen its competitive advantage. These practices have an impact on the employer brand in two ways : on the signals emitted and also on the representation by the potential candidates. Our results show the links between general human capital management (studied through the prism of the external recruitment) and employer brand perception of potential candidates. We also observe that external recruitment practices affect the management of specific human capital. The latter in turn disseminates outward signals.

Keywords: Human capital; Employer branding; Recruitment; State-owned company; Capital humain; Marque employeur; Recrutement; Organisation publique (search for similar items in EconPapers)
Date: 2015-06-30
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Published in Gestion et management public [2012-..], 2015, 3 (3), pp.53-71. ⟨10.3917/gmp.033.0053⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03262375

DOI: 10.3917/gmp.033.0053

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