Musique et crowdfunding

Rahma Chekkar () and Sophie Renault ()
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Rahma Chekkar: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Sophie Renault: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Abstract: The research, reported in this article, aims at understanding how rewards scales are designed within crowdfunding campaigns related to musical projects. In this objective, the authors use the data resulting from 24 campaigns launched into the Ulule platform by 20 musical projects holders. Based on an analysis of proposed levels of donation and associated counterparties, the authors provide recommendations for those music entrepreneurs who would like to run a successful crowdfunding campaign.

Date: 2021-01
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Published in Revue Française de Gestion, 2021, 47 (294), pp.135-155. ⟨10.3166/rfg.2021.00506⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03263119

DOI: 10.3166/rfg.2021.00506

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