La globalisation de la distribution peut-elle s’affranchir des particularités régionales ? Une étude de la pénétration sur le marché mondial de la beauté

Philippe Jourdan () and Jean-Claude Pacitto ()
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Philippe Jourdan: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel
Jean-Claude Pacitto: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Date: 2017
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Published in Revue Française du Marketing, 2017, p. 7-18 (259), p. 7-18

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03264380

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