Le capital marque: modélisation de l’effet de la catégorie de produit d’expérience ou de recherche

Philippe Jourdan ()
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Philippe Jourdan: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Date: 2003
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Published in Actes du 19ème Congrès de l’AFM, Dwight Merunka, 2003, Tunis, Tunisie

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03264570

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