L’apport de l’hypnose flash à une meilleure compréhension des attentes implicites des consommateurs: une application dans l’achat de cadeaux dans l’univers de la beauté

Philippe Jourdan (), Sylvain Flender and Catherine Motquin
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Philippe Jourdan: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Date: 2020
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Published in Journée nationale des études, 2020, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03264590

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