Le nouveau consommateur est-il à la recherche du prix le plus bas uniquement ?

Philippe Jourdan ()
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Philippe Jourdan: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Date: 2018
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Published in Journée des Assises Nationales de la Promotion, 2018, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03264615

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