Effet du mode bidirectionnel des récits sur l’expérience narrative de l’œnotouriste

Laurent Sempe and Jean-Paul Seloudre
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Laurent Sempe: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Abstract: Volumes of narrative information increased between the enotourist and sites, first because of the use of digital technologies (SIT, websites assessment, blogs ...) and because of the two-way nature of the conveyed stories. For the narrative experience enotourist, this article raises the question of the effectiveness of the channel type (exogenous versus endogenous-ontological) and the optimal amount of stories circulating between the territory and him. The empirical study will compare a model (with reflective latent variables) of narrative experiences collected without narrative stories with three protocols : low endogenous strong endogenous and storytelling with ontological (Ryan 2002). Three recommendations are given for the territories : first they must offer both ways and let the enotourist self-segment, then exogenous exploratory route should provide concise (stereotypes) stories, finally a permanent research of objects "Mana" ("generators places") should be led.

Keywords: Enotourist; Narration; Ontological; Bergerac; Storytelling; Œnotourisme; Ontologique; Bergeracois (search for similar items in EconPapers)
Date: 2015-06-30
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Published in Gestion et management public [2012-..], 2015, 3 (3), pp.93-117. ⟨10.3917/gmp.033.0093⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03266786

DOI: 10.3917/gmp.033.0093

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