Le « balanced scorecard » comme outil d’exploration textuelle d’une organisation: le cas de la mairie de Pessac

Stephane Trebucq
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Stephane Trebucq: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Abstract: The balanced scorecard is supposed to be a management and communication tool in order to get a better strategic alignment of employees. In this research, we test this hypothesis, and show that strategic objectives included in a balanced scorecard do not seem to be so clear and well-conceived as it could have been expected. We also show how managers can be asked to write and produce comments, and how their textual answers can be analysed through the ALCESTE software and methodology.

Keywords: Balanced scorecard; Strategy map; Public management; Strategic alignment; Performativity; Carte stratégique; Management public; Alignement stratégique; Performativité (search for similar items in EconPapers)
Date: 2015-12-01
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Published in Communication & Organisation, 2015, 48, pp.197-210. ⟨10.4000/communicationorganisation.5143⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03266810

DOI: 10.4000/communicationorganisation.5143

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