Construction d’une échelle de mesure de l’expérience narrative perçue

Laurent Sempe
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Laurent Sempe: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Date: 2015
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Published in Revue Française du Marketing, 2015, 254 (4), pp.7-22

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