Rôle des attributions dans l’explication de l’adoption d’un comportement écologique: Une étude quantitative exploratoire

Leyla Jaoued-Abassi ()
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Leyla Jaoued-Abassi: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Date: 2020-01-16
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Published in 19ème Congrès International sur les Tendances du Marketing, Jan 2020, Paris, France

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