“COME COME ! Territorial marketing without territory ?

Thomas Stenger (tstenger@poitiers.iae-france.fr) and Olivier Coussi (olivier.coussi@univ-poitiers.fr)
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Thomas Stenger: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Olivier Coussi: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, FED 4229 - Fédération Territoires - UP - Université de Poitiers = University of Poitiers - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

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Date: 2021-05-19
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Published in 37ème Congrès International de l’AFM (Association Française du Marketing), May 2021, Angers on line, France

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