L'effet du cadrage temporel sur l'évaluation d'une remise: le rôle modérateur de l'orientation régulatrice

Anis Chtourou ()
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Anis Chtourou: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2021-05-19
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Published in 37éme congrès de l’AFM, association française de marketing, May 2021, Angers, France

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