Marketing-sales alignment and business practices

Nora Bezaz (), Thierry Himber and Sébastien Soulez ()
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Nora Bezaz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, IUT Hubert Curien Epinal - UL - Université de Lorraine
Thierry Himber: IUT Hubert Curien Epinal - UL - Université de Lorraine
Sébastien Soulez: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, UL2 - Université Lumière - Lyon 2

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Date: 2021-06-01
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Published in Academy of Marketing Science Annual Conference, Jun 2021, online, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03273110

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