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Figures of reactive triumph: CSR responding to the pandemic

Hugo Letiche (), Ivo de Loo () and Jean-Luc Moriceau ()
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Hugo Letiche: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], Business University Nyenrode - Nyenrode Business Universiteit
Ivo de Loo: Business University Nyenrode - Nyenrode Business Universiteit
Jean-Luc Moriceau: IMT-BS - DEFI - Département Droit, Économie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Abstract: The Covid-19 pandemic has provided extensional definition of CSR: ‘Who did what?'. Geriatria, a for-profit Dutch medical service provider to nursing and elderly care homes, is our research object. When the Covid emergency turned fatal for the infirm elderly: "Who ‘saw' the emergency and its pain?", "Who assumed responsibility and took action?", "What form did corporate answerability take?" If ethics is a question of unicity; that is, of specific remits, persons and situations, then we must focus on concrete events. Rather than principles, laws or rules; involvement, engagement and relatedness, takes precedence. Our case, its analysis, and its line of reasoning, takes its lead from philosophers that stress the particularity of ethical action; Nietzsche and Levinas. Phenomenal or experiential CSR varies substantially from what is commonly adhered to in the (mainstream) CSR literature.

Keywords: CSR; Covid; Levinas; Nietzsche; Elderly care (search for similar items in EconPapers)
Date: 2021-06-17
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Published in Assessing Corporate Social Performance : 2nd edition of the University of Massachusetts Boston (UMASS) – EM Normandie (EMN) Business School Research Conference on Corporate Social Responsibility (CSR), University of Massachusetts Boston (UMASS); EM Normandie (EMN) Business School, Jun 2021, Rouen (Online conference), France

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