The social responsibility, a valuable capital of competitive differentiation: Case ofSmall and Medium-sized beninese companies

La responsabilitésociale, un capital valorisable de différenciation concurrentielle: Cas des Petites et Moyennes Entreprises béninoises

Zinsou Nakou () and Serge Simen ()
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Zinsou Nakou: LAED - Laboratoire de recherche Entreprise et Developpement - ESP - École Supérieure Polytechnique de Dakar - UCAD - Université Cheikh Anta Diop de Dakar [Sénégal]
Serge Simen: LAED - Laboratoire de recherche Entreprise et Developpement - ESP - École Supérieure Polytechnique de Dakar - UCAD - Université Cheikh Anta Diop de Dakar [Sénégal]

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Abstract: This paper proposes to deal with the way in wich Benin SMEs differentiate themselves on a competitive level thanks to the CSR practices implemented. We carried out a quantitative study based on a questionnaire with 481 Beninese SMEs whose data were presented and processed according to SPSS 21. To this end, we performed the analysis using a technique using structural equation modeling based on variance: partial least squares. Thus, our results confirm the claims that employees are the stakeholders with the greatest impact on competitiveness, mainly because of their ability to increase or reduce the productivity level of SMEs and their role in the value chain. On the other hand, with regard to the environment and customers, our results highlight the need to plan a socially responsible strategy that highlights the benefits that these two stakeholders can offer. Finally, our results also indicated that the development of CSR practices promotes the strengthening of links between SMEs and their stakeholders and that this improvement in turn affects competitiveness.

Keywords: stakeholders; SMEs; relational improvements; competitive performance; CSR; RSE; parties prenantes; PME; améliorations relationnelles; performance concurrentielle (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-isf
Note: View the original document on HAL open archive server: https://hal.science/hal-03284880
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Published in Revue Internationale du chercheur, 2021, 2 (2), ⟨10.5281/zenodo.4876708⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03284880

DOI: 10.5281/zenodo.4876708

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