L’influence de l’évaluation sur le pilotage des marques

Anne Laure Farjaudon
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Anne Laure Farjaudon: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Date: 2013
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Published in Management transversal de la marque, Dunod, pp.235-250, 2013, 9782100599677. ⟨10.3917/dunod.miche.2013.01.0235⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03285728

DOI: 10.3917/dunod.miche.2013.01.0235

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