La gestion du dilemme exploitation/exploration en pratique: le cas d'une entreprise de produits de grande consommation

Anne Laure Farjaudon and Marion Soulerot
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Anne Laure Farjaudon: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Abstract: In this paper, we suggest a theoretical framework for ambidextrous organization. The relevance of this framework's is tested by the study of the case of a fast moving consumer goods company. However we suggest to put the management controller role at the core of the ambidexterity logic in order he become the conductor of ambidexterity symphony.

Date: 2011
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Published in Revue management & avenir, 2011, 42 (2), pp.13. ⟨10.3917/mav.042.0013⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03285735

DOI: 10.3917/mav.042.0013

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