Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning

Mathieu Alemany Oliver () and Jean-Sébastien Vayre ()
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Mathieu Alemany Oliver: TBS - Toulouse Business School

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Date: 2015-03
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Published in Journal of Marketing Analytics, 2015, 3 (1), pp.5-13. ⟨10.1057/jma.2015.1⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03289835

DOI: 10.1057/jma.2015.1

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