Communication incitative et l'approche nudge: introduction, des applications dans l'accompagnement des PME

Maya Velmuradova ()
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Maya Velmuradova: Boréal Innovation recherche, IMSIC - Institut mediterranéen des sciences de l'information et de la communication - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Keywords: Nudge; Official Development Assistance (ODA); Development Studies; Communication; Community Development; Communication for Development; Small and Medium-scale Enterprises; SMES IN DEVELOPING COUNTRIES; Nudge approach; Community-based enterprise for poverty alleviation; Communication for Social Change (search for similar items in EconPapers)
Date: 2021-07-02
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Published in Séminaire international des recherches en Entrepreneuriat et en Management, Laboratoire LED, Université Paris 8, Jul 2021, Paris (et en ligne), France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03291837

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