Innovative entrepreneurship and the development of the audiovisual sector in Morocco. The case of the Societe Nationale de Radiodiffusion et de Television

L'entrepreneuriat innovant et le développement du secteur audiovisuel au Maroc. Cas de la Société Nationale de Radiodiffusion et de Télévision

Mohammed Belbachir and Rachid Zammar
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Mohammed Belbachir: UM5 - Université Mohammed V de Rabat [Agdal]
Rachid Zammar: UM5 - Université Mohammed V de Rabat [Agdal]

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Abstract: Since the emergence of the Covid 19 pandemic, several sectors in the world have been really impacted. Thus, the audiovisual sector in Morocco has suffered greatly from this situation. Recourse to innovative entrepreneurship has become an unavoidable necessity. For this reason, the Moroccan government has introduced a range of financial, legal and administrative measures to revive this sector. With this in mind, our aim in this article is to highlight the interaction between innovative entrepreneurship and the audiovisual sector in Morocco. Thus, this paper aims to dissect to what extent innovative entrepreneurship can impact the audiovisual sector as well as the multiple programs established to promote this sector. In order to formulate a clearer and more exhaustive vision, our study has focused on the National Broadcasting and Television Company (SNRT) being the driving force of this sector in Morocco. To do this, a documentary study was also carried out through scientific developments and analysis of monographs, reports and graphs on this field, especially this company. This documentary analysis has allowed us to confirm the importance of entrepreneurship as a key factor in the revival of the sector's dynamics in the short term. However, given the high cost generated by the introduction of new processes and technologies, the impact of innovation will only be realized after a certain period of time.

Keywords: Morocco; Entrepreneurship; Innovation; audio-visual; Entrepreneuriat; Audiovisuel; Maroc (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-ara, nep-cul and nep-isf
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Published in International Journal of Financial Accountability, Economics, Management, and Auditing, 2021, 3 (3), pp.251 - 263. ⟨10.52502/ijfaema.v3i3.92⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03313583

DOI: 10.52502/ijfaema.v3i3.92

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