Streams of digital data and competitive advantage: The mediation effects of process efficiency and product effectiveness

E. Raguseo, Pigni, F. and Claudio Vitari ()
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E. Raguseo: DIGEP - Department of Management and Production Engineering [Politecnico di Torino] - Polito - Politecnico di Torino = Polytechnic of Turin
Pigni, F.: EESC-GEM Grenoble Ecole de Management
Claudio Vitari: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU ECO - Aix-Marseille Université - Faculté d'économie et de gestion - AMU - Aix Marseille Université

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Abstract: Firms can achieve a competitive advantage by leveraging real-time Digital Data Streams (DDSs). The ability to profit from DDSs is emerging as a critical competency for firms and a novel area for Information Technology (IT) investments. We examine the relationship between DDS readiness and competitive advantage by studying the mediation effect of product effectiveness and process efficiency. The research model is tested with data obtained from 302 companies, and the results confirm the existence of the mediation effects. Interestingly, we confirm that competitive advantage is more significantly impacted by IT investments affecting product effectiveness than those affecting process efficiency

Keywords: Streams of big data; process efficiency; product effectiveness; competitive advantage (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-eff and nep-his
Note: View the original document on HAL open archive server: https://hal.science/hal-03323663v1
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Citations: View citations in EconPapers (1)

Published in Information & Management, 2021, 58 (4), pp.103451

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