Psychological distance as a working tool for managers

Mohamed Didi Alaoui () and Veronique Cova ()
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Mohamed Didi Alaoui: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Veronique Cova: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2021
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Published in Recherche et Applications en Marketing (English Edition), 2021

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03323690

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