Attraction or rejection? Consumers’ relationship to luxury brands: the paradox of the transgression of recycled product innovations

Thérèse Fournaise, Aurélie Kessous () and Pierre Valette-Florence ()
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Thérèse Fournaise: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Aurélie Kessous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2021-04-07
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Published in Monaco Symposium on Luxury 4th edition, Apr 2021, Monaco, France

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