Luxury and transgression: the paradox of recycled product innovations. From the consumer’s point of view to the brand’s one

Thérèse Fournaise, Aurélie Kessous () and Pierre Valette-Florence ()
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Thérèse Fournaise: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Aurélie Kessous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2021-05-25
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Published in European Marketing Association Conference (EMAC), May 2021, Madrid, Spain

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03324108

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