The impact of price variance characteristics on perceived price fairness: The moderating effect of economic benefit

Vu, H., Llosa, S. and L. Nicod
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Llosa, S.: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2021-05-19
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Published in 337e Congrès International de l’Association Française du Marketing (AFM), May 2021, Angers, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03324156

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