How do customers react to dynamic price variances? An empirical study on the impact of price variance characteristics and the moderating role of economic benefit on customer behavioural intention

Vu, H., Sylvie Llosa () and Nicod, L.
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Sylvie Llosa: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2021-06-10
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Published in 8èmes Journées de Recherche Prix, Gratuité, Don et Valeur, Jun 2021, Tours, France

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