Deceptive Information and Brand Trust: The Role of Virtual vs. Human Influencers

Yu, S. and Virginie de Barnier (vdebarnier@gmail.com)
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Virginie de Barnier: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2021-01-14
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Published in International Marketing Trends Conference (IMTC), Jan 2021, ., France

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