Internationalization of the retailer on emerging markets between strategic choices and cultural choices, the Romanian example

Francois Cassiere ()
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Francois Cassiere: CRCGM - Centre de Recherche Clermontois en Gestion et Management - UdA - Université d'Auvergne - Clermont-Ferrand I - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand

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Date: 2010
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Published in Timisoara Journal of Economics and Business, 2010

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