Internationalization of the retailer on emerging markets between strategic choices and cultural choices, the Romanian example

Francois Cassiere ()
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Francois Cassiere: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Date: 2010
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Published in Timisoara Journal of Economics and business, 2010

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