Du BoP dans le beat, une analyse des transformations numériques dans la musique

Robin Charbonnier, Pierre Poinsignon and Thomas Paris
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Robin Charbonnier: CRG I3 - Centre de recherche en gestion i3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Pierre Poinsignon: CRG I3 - Centre de recherche en gestion i3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Thomas Paris: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Abstract: In a struggling music market, the digital distributor Believe has grown to the point of competing with the Majors in the industry. This article analyzes its singular strategic choices, to draw lessons on digital mutations. The extension of Believe to artists excluded from the industry leads us to call upon the "Bottom of the Pyramid" literature. We show that this choice is at the origin of a model that breaks the traditional boundaries of the industry by mixing technical services for the greatest number of people and support for selected artists.

Keywords: Bas de la Pyramide; industries créatives; créativité; musique; numérisation Bottom of the Pyramid; creative industries; creativity; music; digitization (search for similar items in EconPapers)
Date: 2021-01
New Economics Papers: this item is included in nep-isf
Note: View the original document on HAL open archive server: https://hal.science/hal-03328239v1
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Published in Revue Française de Gestion, 2021, 47 (294), pp.115-134. ⟨10.3166/rfg.2021.00502⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03328239

DOI: 10.3166/rfg.2021.00502

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