Strategizing

Florence Allard-Poesi () and Laure Cabantous
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Florence Allard-Poesi: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Laure Cabantous: Cass Business School - City University London

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Abstract: In this chapter, we use Austin's view of performativity as a framework to comprehend the effects of strategic discourse on strategic outcomes. Our review of the literature reveals a paradox: On the one hand, and contrary to what many managers believe, strategic discourses have limited illocutionary power - they seldom engender the reality they describe. On the other hand, strategic discourses have important perlocutionary effects - for instance, they have a significant impact on organizational members' identity. In the conclusion of our chapter, we outline some avenues for future research on the performativity of strategic discourses.

Date: 2021-08-09
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Published in François Cooren and Peter Stücheli-Herlach (Eds;). Handbook of Management Communication, De Gruyter, pp.195-212, 2021, ⟨10.1515/9781501508059-010⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03329119

DOI: 10.1515/9781501508059-010

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