Social Downgrading on Consumer Values and Practices: A Transgenerational Perspective
Maria Mercanti-Guérin ()
Additional contact information
Maria Mercanti-Guérin: IAE Paris - Sorbonne Business School
Post-Print from HAL
Abstract:
The aim of this research is to measure the influence of social downgrading on consumer values and practices. Intergenerational mobility is defined as a process leading to a change in social status from parents to children. The first part of this paper presents social mobility and emphasises its multidimensional character. In particular, we detail the different types of objective and subjective mobility. In the second part, we analyse the symbolic and psychological aspects of the acceptance or rejection of social downgrading. We present the results of an exploratory study based on the life stories of a dozen families. It appears that some downgraded individuals do not accept to give up the lifestyle inherited from their childhood and perceive it as an intimate part of their identity. Others, on the contrary, rebuild new identities and modes of consumption based on a "reappropriation of their declassification". This study provides a better understanding of social downgrading by presenting it as a complex process combining the incorporation of a new social status, transgenerational capital and new forms of consumer resistance.
Keywords: Downward Social Mobility; Inter-Generational Mobility; Trans-Generational Capital; Identity; Values; Social Status (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-isf
Note: View the original document on HAL open archive server: https://hal.science/hal-03329251
References: View references in EconPapers View complete reference list from CitEc
Citations:
Published in European Journal of Social Science Education and Research, 2021, 8 (2), pp.44-57. ⟨10.5281/zenodo.5337062⟩
Downloads: (external link)
https://hal.science/hal-03329251/document (application/pdf)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03329251
DOI: 10.5281/zenodo.5337062
Access Statistics for this paper
More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().