Non-profits and the environment in China: struggling to expand their franchise

Yi Xie, Yan Meng, Jie Xiong, Lu Xu () and Jie Yan
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Yi Xie: ESC [Rennes] - ESC Rennes School of Business
Yan Meng: EESC-GEM Grenoble Ecole de Management
Jie Xiong: ESC [Rennes] - ESC Rennes School of Business
Lu Xu: ESC [Rennes] - ESC Rennes School of Business
Jie Yan: EESC-GEM Grenoble Ecole de Management

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Abstract: Purpose Environmental non-governmental organizations (ENGOs), one of the major forces in environmental protection, have developed rapidly in the past few years, especially in developing countries such as China. This paper aims to reveal how the ENGOs select their focuses, specifically if they only concentrate on one focus or on contexts in which they obtain various focuses and the motivations behind their choosing strategies. Design/methodology/approach The current research interviewed 103 leaders of ENGOs covering every province in mainland China and adopts existing theories of NGOs alongside diversification strategy from a management perspective. Findings The results showed that most Chinese ENGOs now tend to be diversified but face different challenges. This research highlights the importance of ENGOs' resources and capacities in facing current challenges and suggests directions to improve their diversification strategy. Originality/value This research adds value to the research of environmental NGOs and gives suggestions to environmental NGO practitioners, in particular to those in emerging markets.

Keywords: Environmental non-governmental organizations; Diversification strategy; Environmental protection focuses; Challenges; Resources; Capabilities (search for similar items in EconPapers)
Date: 2020-06-19
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Published in Journal of Business Strategy, 2020, 42 (4), pp.257-267. ⟨10.1108/JBS-04-2020-0072⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03329959

DOI: 10.1108/JBS-04-2020-0072

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