Heuristics catch sight of consumer food production system in the wake of custom-built packaging elemental method

Abishek D M ()
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Abishek D M: VSKUB - Vijayanagara Sri Krishnadevaraya University (VSKU), Ballari

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Abstract: A cross-sectional survey changed into performed from March to June 2019 of figuring out and comparing packaging factors of food merchandise. A pattern of 1,219 customers (657 women-562 men) participated withinside the study. Based on a evaluate of present research, a pool of 43 packaging factors for food merchandise changed into developed, aiming to have a look at the maximum critical packaging factors which have an effective dating with patron conduct in shopping for food merchandise. Hierarchical cluster analysis (HCA) and exploratory issue analysis (EFA) have been performed on a random split-1/2 of pattern of the facts to have a look at the issue shape of the 43 items withinside the preferred population. Confirmatory issue analysis (CFA) changed into performed withinside the holdout pattern. The HCA and EFA of the packaging items ended in a seven-issue solution: (1) Informational content, (2) Content safety and recognition, (3) Smart functioning, (4) Geometry, (5) Environmental friendliness, (6) Endurance, and (7) Coloration. CFA withinside the holdout pattern supported this issue shape. It changed into discovered that sociodemographic factors such as gender, place of residence and age are related to the customer's evaluation of a food item's packaging. The findings of the present study are enlightened by the consumers' attitudes and predispositions towards packaging, thus having possible managerial applications.

Keywords: Marketing; Package; Food Products; Consumer Behavior; Packaging Elements (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-isf
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Published in Journal of Scholastic Engineering Science and Management, 2021

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