The highs and lows of value

Fatiha Boukouyen ()
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Fatiha Boukouyen: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Keywords: Value co-creation; Value co-destruction; DART model; Covid-19; Coexistence (search for similar items in EconPapers)
Date: 2021-09-03
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Published in 9th International Conference on Contemporary Marketing Issues (9th ICCMI 2021), International Hellenic University; University of Glasgow, Sep 2021, Virtual, Greece

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03335002

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