Étude de cas. LA REDOUTE: digital transformation strategy

Nabyla Daidj ()
Additional contact information
Nabyla Daidj: IMT-BS - TIM - Département Technologies, Information & Management - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

Post-Print from HAL

Abstract: La Redoute is above all a family story and a company that has long been a forerunner in textile-clothing activities, becoming the first mail order company in France with a mythical catalog (Appendix A). The "success story" has been going on for almost 180 years, with considerable successes but also more difficult phases of restructuring, particularly at the end of the 1990s. The decade 2010 is a pivotal period marked by a change in governance at La Redoute and radical strategic decisions. Since 2014, La Redoute has continued to reinvent itself under the impetus of digital technology. These transformations affect all levels of the company: internally (organization, culture, agility, information systems) but also within its business ecosystems in its relationships with suppliers and customers (logistics, user journey, customer experience, data). Today, La Redoute is the French e-commerce leader in Home and Fashion.

Keywords: E-commerce; Digital transformation; Strategic alignment; Information system; COVID-19 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Published in 2021, 12 avec 13 page(s) annexe(s)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03338826

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().