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Oliviane Brodin ()
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Oliviane Brodin: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille

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Keywords: Marketing -- Recherche; Consommateurs -- Comportement (search for similar items in EconPapers)
Date: 1999
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Published in Bernard Pras. Faire de la recherche en marketing, Vuibert, pp. 170-202, 1999, Collection FNEGE

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03348954

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