La mobilité récursive dans le réseau personnel affinitaire translocal: une mobilité hors consommation liquide ?

Oliviane Brodin () and Monica Scarano ()
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Oliviane Brodin: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille
Monica Scarano: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille

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Abstract: This paper analyzes the mobilities in marketing according to different disciplinary contributions and opens the sociological perspective of Urry (2000) in order to understand in a different way the behavior of the mobile consumer compared to the Bauman's (2000) approach based on deterritorialization and fictitious social relations of individuals. The vision of Urry (2000) reintegrates the socio-cultural aspect in the mobilities and CCT becomes relevant for their study. Through semi-structured interviews with consumers who recurrently frequent their translocal ego affinity network, our research reveals a mobile consumer who engages in the passage of material products and cultural practices. This behavior differs from that of the other typologies of mobilities treated in the marketing literature.

Keywords: Consumer Culture Theory; Mobility; Translocal consumption; Translocal affinity ego network; Liquid consumption; Consommation translocale; Mobilité; Réseau personnel translocal affinitaire; Consommation liquide (search for similar items in EconPapers)
Date: 2018-11-22
Note: View the original document on HAL open archive server: https://univ-artois.hal.science/hal-03349605
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Published in 17èmes Journées Normandes de Recherche sur la Consommation, Université de Rouen Normandie, Nov 2018, Rouen, France. 14 p

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