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Unpacking the management of Oligo-coopetition strategies in the absence of a moderating third party

Frédéric Le Roy (), Sea Matilda Bez () and Johanna Gast
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Frédéric Le Roy: Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Sea Matilda Bez: Labex Entreprendre - UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, UM - Université de Montpellier
Johanna Gast: Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Abstract: Recent research has highlighted the importance of management for the success of dyadic coopetition strategies. Coopetition, however, does not always occur in dyadic settings. Oligo-coopetition strategies, i.e., coopetition strategy among more than two but only a small number of coopetitors, and its management remain largely understudied. Oligo-coopetition strategy simultaneously increases both the potential benefits and risks of coopetition. Past research highlights the key role of third parties in managing oligo-coopetition. However, what happens when there is no such third party? We investigate this question through a longitudinal case study of Total Group in its oil and gas exploration and production projects. The results outline how companies manage oligo-coopetition strategy without third parties. More precisely, the results first highlight three strategies of oligo-coopetition: (1) "shareholder" coopetition, (2) "vertical" coopetition, and (3) "combined vertical and horizontal" coopetition. The results, second, outline the specific organizational designs and management principles associated with these three strategies of coopetition.

Keywords: Oligo-coopetition strategies; Coopetitive projects; Coopetition management; Organizational design (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-ene and nep-ppm
Note: View the original document on HAL open archive server: https://hal.science/hal-03349671v1
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Citations: View citations in EconPapers (1)

Published in Industrial Marketing Management, 2021, 98, pp.125-137. ⟨10.1016/j.indmarman.2021.08.004⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03349671

DOI: 10.1016/j.indmarman.2021.08.004

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