Individual differences in sensitivity to contamination rumors: an experiment about two rumors on leader brands of food products

Oliviane Brodin (oliviane.brodin@univ-artois.fr)
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Oliviane Brodin: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille

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Keywords: Consommateurs -- Attitude (psychologie); Rumeurs; Produits alimentaires (search for similar items in EconPapers)
Date: 1994-06
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Published in 12th International Conference of the International Society for Contemporary Legend Research, Maison des Sciences de l’Homme, Jun 1994, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03350421

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