Les rôles et les rhétoriques des consommateurs témoins: une analyse de discours des blogs des participants à un concours publicitaire

Oliviane Brodin () and Elodie Sevin ()
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Oliviane Brodin: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille

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Keywords: Consommateurs -- Attitude (psychologie); Publicité (search for similar items in EconPapers)
Date: 2011-04
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Published in Journée du LEM, Apr 2011, Lille, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03350794

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