Les facteurs d’appréciation des témoignages clients dans la communication publicitaire: exposition publique de soi et partage social des émotions

Oliviane Brodin ()
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Oliviane Brodin: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille

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Keywords: Consommateur comportement; Publicité; Consommateur -- attitude (search for similar items in EconPapers)
Date: 2007-01
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Published in Communication à l’EREM (LEM), Jan 2007, Lille, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03350803

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