Marketing et communautés sur le Web

Oliviane Brodin (oliviane.brodin@univ-artois.fr)
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Oliviane Brodin: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille

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Keywords: Web marketing; Consommateur -- attitude (search for similar items in EconPapers)
Date: 2000-01-26
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Published in Semaine de la Relation Client, Jan 2000, Paris, France

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