Les communautés virtuelles de consommation et le marketing relationnel communautaire

Oliviane Brodin ()
Additional contact information
Oliviane Brodin: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille

Post-Print from HAL

Keywords: Consommateur -- attitude; Marketing -- Recherche; Web marketing (search for similar items in EconPapers)
Date: 2000-03
References: Add references at CitEc
Citations:

Published in Communication à l’EREM, Mar 2000, Lille, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03351471

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().